Design of the Websites
The web design is usually conceived as a heap of pictures, words, logos etc. Most of the websites around the internet indeed are like this description. Such an approach creates non-working and useless websites, unable to contribute to business development and appear to be a worthless expense. At PlainWorks we know how to turn your website into a real leverage for your business.
Branding:
Taking in account the nature of your customers, niche of your business and your budget we will create from scratch or implement your existing brand in the website in order to create awareness of your Company among potential clients from online. Your company will receive a 100% personalized website which will be unique in the web.
Usability:
We will create your website in a way that it will be correctly viewed in all types of browsers cell phones and PDA. We will make sure, that you will miss no potential client regardless of the way how he accesses your website.
Navigation and Structure:
Have you ever noticed, how difficult is it sometimes to find necessary information at some website? Did it happen that you just gave up and keep on searching for what you needed? This might be caused by a poor structure of the website. At PlainWorks we will do the best to create the most comfortable and easy to apprehend structure of your website. We will investigate what your customers are looking for and make it easy for them to find it on your website. We will decrease the bounce rate of your site as much as it is possible. As a result the cost of the clients attracting will reduce.
E-Commerce
Confused with payment acceptance? Do not know which shopping cart software to pick? Loosing clients from your website? Having enormous cost of each client? At PlainWorks we know how to create a website which will have a high conversion rate (the percentage of buyers among visitors). We will build your website in a way, which will present goods you are selling at the most complimenting way. We will implement payment solutions which will be safe from the credit card fraud. We will establish for you a professional customer service. In today's tough market your company must be interactive, to have an approach to your potential clients.
Online Marketing
Ok, you have got a website, what is next? If you do not promote it, nobody will know about your existence, does not matter how cool and professional your website is. You will need to enter into online marketing. Once it was easy, today it developed to a highly sophisticated market where professional approach is essential. An attempt to rashly pay for advertising will only lead to money loses without return of investment. At PlainWorks our team of professionals will lead you through all stages of online marketing and will make sure that you receive the best clients for less money.
Pay Per Click (PPC)
PPC is a marketing strategy where you pay for each click received by your ads placed somewhere in the internet. The disadvantage of this strategy is that you always need to pay for clicks, never mind how your brand well known. The advantage is that you receive immediate results and have a full control of your spending.
We will set for you Pay-Per-Click campaigns at all major search engines and networks. We will make sure that your website will receive clicks for as low cost as possible.
Search Engine Optimization (SEO)
This marketing strategy is focused on placement of your website in the generic search results of search engines. Like PPC, this technique has its own advantages and disadvantages. Disadvantages are: no immediate results, not full control of costs. Advantages: clients are more loyal to a websites they arrive to through generic search. SEO involves a complex of tasks to be fulfilled on your website: code optimization, relevance of keywords, SEO compliant content and much more. Our team of professionals will do all necessary to make sure your website will receive traffic from the search engines as much as possible.
Social Media Marketing
Today almost all internet users participate in social networks. We will make sure to draw their attention to your brand and find potential customers among them.